We recently published our blog series “How to market your market“, walking you through a number of ways you can promote your market (or enterprise) for no or low cost.
But that was just a primer. To help you get into the nuts and bolts of actually doing all the things we recommend, you might find these FREE online courses prove invaluable.
The Australian Small Business Advisory Service regularly conducts online training to help businesses in many sectors get to grips with their marketing.
Here are just a few that tie in perfectly with our blog series. Click the buttons for more information and to book. They’re all free!
Top 10 apps & tips to simplify business marketing
Monday 15th June at 1.00pm
Does any of this sound familiar? You’re busy wearing all the hats; Trying to run your business, do the socials, create the content, write the captions, grow your following, send them newsletters, update your website, reply to emails, drink enough water, text everyone back, stay sane, survive and thrive (phew!) You KNOW all of it’s important, but it’s time-consuming, overwhelming and so challenging to stay consistent and complete your to-do lists every day. Enter the fabulousness of APPS and programs to help you stay on track, focused, and simplify your systems and processes.
Write a website design brief
Wednesday 17th June at 6.00pm
Whether you’re working on your own website or with a website designer, The website design brief is a critical part of planning your website. Think of your brief as the business plan for your website. This workshop covers: Why create a website brief? The 12 key areas to cover in your website design brief. This is a hands-on workshop where you will work on your own website design brief and leave the workshop with foundations of a great brief in place
Email marketing for Business
Thursday 18th June at 9.00am
Email marketing is one of the highest converting sales channels for your business. In this a “how to” style webinar I will show you how to navigate your way around platforms including MailChimp and send affective campaigns to a well built list.
WHAT YOU WILL LEARN
• How and when to use email marketing in your business
• How to import & edit contacts
• How to create campaigns
• Best practice for image size, subject length, content length etc
• How to read results of your campaigns
Bonus Take Home Tutorial: How to set up an automatic welcome email
Facebook Mastery
Thursday 18th June at 10.00am
This two hour webinar dedicated to everything you need to know about Facebook for business. From how to set up a Facebook Business page to how to create content. We walk through how to use Facebook groups to market your business. Learn how to boost your content through the ads centre and how to make your own Facebook stories. After this webinar you will know how to analyse your content and how to improve it to gain more engagement. We don’t cover Facebook ads, however, please see our Facebook Ads Masterclass for how to set up ads through the Facebook Business Manager.
This is just a sample of the free courses delivered online to small businesses by the Australian Small Business Advisory Service. They’re a fantastic resource for your market or enterprise, so get to their website right now and book yourself in to one (or several) of their courses.